Case Study: Predictable Leads for Intercom Installers

When I partnered with a small intercom installation business, they were facing the same challenge as many trade-based companies — an inconsistent flow of projects and unreliable marketing results.

Our objective was clear: create a steady, predictable system that generates qualified leads without wasting money.

We launched a Google Ads + Landing Page campaign targeted to homeowners and property managers searching for installation services.

Line graph showing impressions, CTR, clicks, and conversions over a period from September 1 to September 13, 2025.

“In the first 2 weeks we already gained at least 4 confirm bookings from 11 inquiries it could be more than that but some of them are quite difficult to access because of the owners availability in other places in the Bucharest, Romania.”

Results After 30 Days

  • 25 inbound WhatsApp leads

  • 10 confirmed installation jobs

  • Revenue: €982.93

  • Ad spend: €125.34

  • Net ROI: €857.59 (6.8× return)

  • Additional revenue: €78–€196 per job from materials

Business Impact

Line graph showing website performance metrics from September 1 to September 30, 2025, including impressions, click-through rate, clicks, and conversions.
Within one month, the company stabilized its cash flow and began receiving consistent, qualified inquiries from new clients in its local area. This proves that with the right message and targeting, even small installation teams can outperform larger competitors — without overspending.

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